Strategic Marketing and Tactical Marketing Know The Differen

Article by: Marc Gamble

There's a HUGE distinction between Strategic & Tactical marketing. Your strategic marketing plan , Find a Building Contractor to Remember has to do with first developing "something good to say", then determining "how to say it well". Your tactical marketing plan , Tree Pruning Tips is all about where and how you execute your message. Learn the difference and profit.

Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.

They fail to realize that the "Strategic" side of the coin - what you say, how you say it, and who you say it to - is almost always MORE important than the marketing medium of WHERE you say it.

So, What's The Difference Between Strategic And Tactical Marketing?

The distinction between the two is huge. "Tactical Marketing" is the execution of your marketing plan, , Blue Wild Flowers for Your Garden such as generating leads, placing media, creating marketing tools, , Transform Landscaping with Outdoor Lighting and implementing a follow-up system. In other words, it's the medium in which your message is delivered.

"Strategic Marketing" has to do with what you say, how you say it, and who you say it to. In other words, it's the content of your marketing message.

Strategic Marketing starts with understanding your customers and the things that are important to them, understanding "WHY John Smith buys".

"If You Want To Know WHY John Smith Buys What John Smith Buys, You've Got To See The World THROUGH John Smith's Eyes."

Just putting a marketing message in an appropriate medium for John Smith to hear or read is not good enough. The strategy must derive from an understanding of what's important to John Smith. Otherwise, this tactical part of the marketing process will be much less effective, resulting in ads that under-perform.

Many companies try to figure out how to , Find a Building Contractor to Remember sell more before they find out how to , Design Savvy Consumers Tackle Bathroom Decor provide a solution to their consumers' needs. The procedure for accomplishing this is exactly the same every single time, for every kind of business.

It's The Advertiser's Job To Pay Attention To Human Nature. , Cultivating Plants in your Garden...what to watch out for. Buyers Always Want To Make The Best Decision Possible.

Strategically, marketing programs and advertising should get the attention of target market prospects and facilitate their decision-making. This lowers their risk for taking the next step in the buying process.

By understanding what's important to your target market, you can then put together a strategy that gets more qualified prospects to call, , Freestanding And Lean-to Greenhouses reduces your sales cycle, and increases your conversion ratios.

AFTER the strategy is in place, , Release Some Tension...Spend Some Time In Your Garden the tactical execution simply consists of testing and implementing your strategic plan. , Buying or Building A Water Fountain: Things to Consider

Good luck with your marketing efforts.

ABOUT THE AUTHOR

Get a FREE Comprehensive Tactical Marketing Checklist, simply email your request to TacticalChecklist and ensure that you are considering all of the different types of tactical marketing resources you should consider.

Marc Gamble, the author, teaches business owners, entrepreneurs, and professionals how to , A Look at Window Awnings acheive bigger, bottom line results from their advertising & marketing efforts without spending more time, effort, or money. Learn marketing strategies and tactics to separate yourself , Home Medical Supply: A Necessity from your competition and become the obvious choice to do business with. To learn more about how to , Tarps – Your Versatile Outdoor Friend improve your own Marketing Efforts and Achieve Better Results, visit: http://www.MYMOnDemand.com/vpc1_mgnm
Email: mgamble@mymondemand.com

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